From urban to rural regions - we’ve delivered marketing campaigns that give us goosebumps.
What’s our secret?
As a division of ROI Research on Investment, we’ve taken decades of experience in the EDO world and combined that with marketing prowess.
Our team
We surround our clients with an exceptional team made up of strategic thinkers, social media masters, brilliant writers, and skilled designers that “get” your community. Oh and we’re a close-knit crew that just loves what we do. You’ll feel that instantly.
RYAN FRANKEL
PRESIDENT
An expert in marketing and demand generation in the fields of economic development and business development, Ryan is recognized as an inspiring and passionate leader with extensive experience managing operations, marketing, customer services and multidisciplinary teams. Prior to working at ROI Research on Investment (ROI), Ryan occupied pivotal roles in renowned organizations in the Telecommunications industry. He was a B2B Marketing Executive at Bell Canada and Videotron, where he honed his expertise in team management, market analysis and take-to-market activities.
In 2023, Ryan was appointed President of ROI. In his current role, Ryan has made an indelible mark on the industry, guiding his organization and its clients to new heights of success and innovation. His leadership has been instrumental in forging key partnerships and alliances, further solidifying the company's reputation as an industry leader.
Mariana bella
MARKETING DIRECTOR
Mariana, a full-stack marketing professional, brings to the table 15 years of experience in creating innovative and captivating marketing campaigns. As a key figure at ROI Digital Labs, she not only oversees the team but also leads the artistic and strategic vision of client projects. Her background includes a rich blend of illustration, graphic design, and extensive knowledge in marketing automation and paid advertising. Leveraging her comprehensive understanding of HTML and CSS coding, Mariana effectively directs her team to craft high-converting custom pages and emails.
Manuela montero
MARKETING SPECIALIST
Manuela is a versatile marketing specialist with a background in economics and commerce. She excels in collaborating with global entities, implementing research-driven marketing strategies, and creating compelling campaigns. Manuela's proficiency in utilizing CRM tools is complemented by her adeptness in graphic design platforms, allowing her to craft visually engaging and effective marketing content. Her combination of skill and marketing expertise makes her the ideal asset for Digital Labs.
We’re against the throw-it-against-the-wall-and-see what-sticks approach. Instead, we give you a practical and results-driven approach that works. We’ve created a formula for success that makes the digital world feel less overwhelming and crowded.
Our approach
Assessment
We start by understanding your current digital presence to set the stage for building a solid strategic foundation.
Strategy & Objectives
We identify focus areas, such as brand awareness, lead generation, and nurturing, to set clear goals and strategies.
Plan Dev. & Creation
With our strategy defined, we create a detailed plan and develop engaging content tailored to your audience.
Go-To Market
We launch the marketing initiatives, monitor performance and adjust, if required to maximize results.
Success Evaluation
We review the campaign's outcomes, articulate learnings and insights, and recommend future strategies to achieve even greater success.
Our Plans
We’ve made our plans pretty irresistible. Affordable and practical for every organization. Not sure what to pick? Reach out to us!
The
Starter
Complete audit of current marketing strategies, tactics and platforms used (when applicable)
Monthly detailed data analytics report and google data studio dashboard (when applicable) for real-time reporting
Monthly status report meeting with the entire team detailing campaign execution and optimization updates
2 Marketing tactics with complete planning and execution*
The
Pro
Complete audit of current marketing strategies, tactics and platforms used (when applicable)
Bi-weekly detailed data analytics report and Google Data dashboard (when applicable) for real-time reporting
Bi-weekly status report meeting with the entire team detailing campaign execution and optimization updates
4 marketing tactics with complete planning and exection*
The
ultimate growth
Complete audit of current marketing strategies, tactics and platforms used (when applicable)
Weekly detailed data analytics report and Google Data Studio dashboard (when applicable) for real-time reporting
Weekly status report meeting with the entire team detailing campaign execution and optimization updates, as well as KPL analysis
8 marketing tactics with complete planning and execution*
*Limited to 1 asset category per month (i.e. 1 email nurturing campaign per month, 1 LinkedIn ad campaign per month, etc)
Need a custom plan?
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