webinar
The Power of Strategic Lead Nurturing for EDOs
September 12th, 2023
11:30 am et | 8:30 am PT
This exclusive and complimentary event is your gateway to unlocking the secrets of effective lead nurturing and turbocharging your EDO's growth.
Save your spot and revolutionize your EDO's lead nurturing process!
what we'll cover
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what we'll cover -
lead nurturing foundation
& decision journey
This topic covers the basics of lead nurturing, understanding the customer's decision journey, and the significance of both in a successful marketing strategy.
Audience Segmentation,
Personas, & Timing
Here we will delve into the intricacies of segmenting your audience, creating personas, and timing your lead nurturing efforts for optimum engagement.
Content Creation,
Automation & Analytics
This is where we’ll focus on the role of content in lead nurturing, the importance of automation in scaling efforts, and leveraging analytics for continuous improvement.
examples &
Best Practices
The final topic offers a practical perspective, discussing examples of successful lead nurturing campaigns and sharing industry best practices to inspire and guide your strategies.
speakers
MARIANA BELLA
MARKETING DIRECTOR
A full-stack marketing professional, brings to the table 15 years of experience in creating innovative and captivating marketing campaigns. As a key figure at ROI Digital Labs, she not only oversees the team but also leads the artistic and strategic vision of client projects. Her background includes a rich blend of illustration, graphic design, and extensive knowledge in marketing automation and paid advertising.
Leveraging her comprehensive understanding of HTML and CSS coding, Mariana effectively directs her team to craft high-converting custom pages and emails.
RYAN FRANKEL
president
Ryan holds an MBA from Yale University’s School of Management. After beginning his career in the pulp and paper industry for Abitibi Price, he spent the next decade working for the telecommunications industry, where he held various executive positions in marketing and customer services at Bell Canada and Videotron.
An expert in marketing and demand generation in the fields of economic development and business development, Ryan is recognized as an inspiring and passionate leader with extensive experience managing marketing, customer services and multidisciplinary teams.
Ryan joined ROI in 2013 as a partner and Vice President of operations. Under Ryan’s leadership, ROI implemented a unique five step quality process, including a modern economic development certification program which is now mandatory for every ROI team member.
SHANNON LYNCH
VP BUSINESS DEVELOPMENT
Shannon is a graduate of Wayne State University and obtained her Master’s degree in International Business with a focus on German speaking countries from Eastern Michigan University. She began her career with an executive search consultancy focused on European clients in North America.
Most of Shannon’s previous experience has centered on roles developing and supporting international trade and foreign direct investment. With the German American Chamber of Commerce (GACC), she supported German-based companies with their market entry strategies across the Midwestern United States. Shannon was also a part of FrankfurtRheinMain’s decentralized international team that saw her working closely with a broad spectrum of North American based companies interested in growing their presence in the German and European markets.
