PLACE Branding: launching strategic EDO Narratives
webinar
Join us for our upcoming webinar and discover how strategic branding can launch your region's profile into new orbits, attracting investment and fostering community unity. This session is designed for EDO professionals aiming to harness the power of a strong brand narrative to stand out in a competitive global landscape.
MARCH 19th, 2024
11:30 am et | 8:30 am PT
key takeaways
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key takeaways -
Crafting & Communicating
a Unique Regional Identity
Delve into the art of distilling your region's unique attributes, from economic strengths to cultural heritage, into a core identity that resonates with diverse stakeholders. Understand the importance of consistent and clear messaging across all platforms to reinforce this identity.
Strategic Frameworks
& Digital Amplification
Master the use of strategic frameworks to layer your brand's attributes effectively. Learn how digital marketing strategies, from social media engagement to targeted digital campaigns, can magnify your brand's presence and engagement in the digital sphere.
Measuring Impact &
Navigating Trends
Learn how to evaluate the success of your branding efforts through comprehensive metrics, from web analytics to social media engagement. Stay ahead of place branding trends, including sustainability and the digital nomad phenomenon, to ensure your brand remains relevant and adaptable.
Brand Maintenance & Stakeholder Engagement
Explore best practices for sustaining and evolving your place brand, including ongoing stakeholder engagement and brand adaptability to economic and social shifts. Learn how unified messaging and proactive brand management support current and future objectives.
