PLACE Branding: launching strategic EDO Narratives

Business concepts with chart, target, magnifying glass, light bulb, and abstract background.

webinar

A toy rocket launching with colorful blocks in the background.
A yellow line resembling a streak or a scratch on a black background.
My countdown

Join us for our upcoming webinar and discover how strategic branding can launch your region's profile into new orbits, attracting investment and fostering community unity. This session is designed for EDO professionals aiming to harness the power of a strong brand narrative to stand out in a competitive global landscape.

MARCH 19th, 2024
11:30 am et | 8:30 am PT

A world map, a compass, and a paper map are shown, representing navigation tools.
A globe with a magnifying glass focusing on a cityscape with tall buildings, a yacht, a small beach with an umbrella, and an airplane flying overhead.

key takeaways

-

key takeaways -

Crafting & Communicating
a Unique Regional Identity

Delve into the art of distilling your region's unique attributes, from economic strengths to cultural heritage, into a core identity that resonates with diverse stakeholders. Understand the importance of consistent and clear messaging across all platforms to reinforce this identity.

Blank white cube with a grey shadow, angled to the side against a black background.

Strategic Frameworks
& Digital Amplification

Master the use of strategic frameworks to layer your brand's attributes effectively. Learn how digital marketing strategies, from social media engagement to targeted digital campaigns, can magnify your brand's presence and engagement in the digital sphere.

A white paper or cardboard box with a plain surface, placed tilted on a surface with a dark background.

Measuring Impact &
Navigating Trends

Learn how to evaluate the success of your branding efforts through comprehensive metrics, from web analytics to social media engagement. Stay ahead of place branding trends, including sustainability and the digital nomad phenomenon, to ensure your brand remains relevant and adaptable.

A blank white cube with a gray shadow, tilted at an angle on a black background.

Brand Maintenance & Stakeholder Engagement

Explore best practices for sustaining and evolving your place brand, including ongoing stakeholder engagement and brand adaptability to economic and social shifts. Learn how unified messaging and proactive brand management support current and future objectives.

A 3D white cube with one corner facing the viewer, placed on a reflective black surface.
Portrait of a smiling man with short brown hair, wearing a light purple collared shirt, inside a triangular graphic with a dark purple background.

session hosts

-

session hosts -

ryan frankel

president

A woman with long light brown hair and wearing a patterned top, inside a triangular neon frame with a dark purple background.

mariana bella

marketing director

A globe focusing on North and South America with a red flag planted in the northern part, labeled 'Your Region.'
Little red cartoon rocket with blue and white eye, launching upward with yellow and orange flame, against a black background with colorful geometric shapes.

Launch your EDO's place branding journey.